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There
are thousands of “Salsa-something” names registered
around the world. Most of them are very simple and self-explanatory
for the purpose which they are created for. Broadly
speaking, Salsa names can be divided in five different
categories.
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1
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The
first one is geographical. It helps identifying Salsa
activities in continents (“Salsa-Asia”, “African Salsa”,
“American Salsa”) countries (“Cuban Salsa”, “Salsa-India”,
“Thailand Salsa”) or a cities (“LA - New York Salsa”,
“Salsa Paris”, “Salsa Bangkok”). |
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2
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The
second one is generic in that it refers to the genre
of Salsa which is promoted (“Cuban Salsa”, “Salsa
dura”, “Salsa romantica”). |
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3
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The
third suggests the motivation, psychology or character
of the individuals or groups involved in a Salsa activity
(“Salsa passion”, “Salsa Freaks” or “Salsa crazy”). |
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4
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The
fourth category serves as qualification to suggest
the “taste” in a given Salsa undertaking {“Salsa sabrosa”,
“Hot red Salsa”, “Salsa Caliente”). |
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5
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Last
but not least, the fifth category is “Conceptual”,
i.e., the broad idea or philosophy that helps unlock
the hidden meaning or true essence of Salsa. |
“Salsa
Concept” is the ultimate and most illustrative example
this category. Indeed the ideas to give a definition
to Salsa was sparked by a very interesting debate during
the 1970’s.
The
Salsa Concept Debate
Originally,
“Salsa” was a popular Spanish and Italian word meaning
“sauce”. The sauce is made of different ingredients
(such as tomato, chillies, shallots, onions, garlic
etc) that help spicing up main courses like pasta, pizza
or rice. There are different variants of “Salsa” in
the Latin World, depending on the ingredients, the country
were it is made and the nature of the main course
Tito
Puente, the legendary Salsa musician was once asked
a question by a journalist referring to Salsa’s original
use to mean sauce. Then he gave an answer that became
famous: “I’m a musician, not a cook”….
Indeed,
while the word “Salsa” is still used to refer only to
the well-know sauce in Latin countries, “Salsa” was
taken from this original context to designate a particular
style of music developed during the 1960’s and 1980’s
in New York city areas by Cuban and Puerto Rican immigrants
to the United States.
In
its characteristics and composition, “Salsa” music has
kept all the specific features of the “Salsa” sauce,
as a mix and fusion of different spicy ingredients and
constituents.
Along
with this debate, another well-known Salsa artist and
politician, Ruben Blades from Panama made the statement
that “Salsa is not a music
it is a Concept”. This sentence also
became very famous.
From
the view point of Ruben Blades, “Salsa Concept” goes
far beyond Salsa music and dance. It incorporates Latin
cultural elements as well universal multicultural inputs.
  
Ruben Blades
(read
full biography)
It
took us more than four years to research to find this
statement. We were very lucky that “Salsa Concept” was
still available both as domain name and Trademark. We
obtained the ownership on “Salsa Concept” as the most
appropriate name and identification to cover broad activities
such as entertainment, culture, education and Opportunity.
“Salsa
Concept” is the outcome of an initiative of a group
of International and Thai people having in common a
vibrant passion for “Salsa” and related music and dances
and who share the same vision which is to bring “Salsa”
to new entertainment, education, culture and business
dimensions. “Salsa Concept” is officially incorporated
as a Private Limited Company according to the Laws of
Thailand in 2005, with its head offices in Bangkok.
We
proudly acknowledge the famous statement of Ruben Blades:
“Salsa is a Concept”, with the following motto: “bridging
the culture gap and creating business Opportunity”.
Therefore
it is our duty of gratitude and respect to give credit
to Ruben Blades, in all our present and future Salsa
activities. Ruben Blades is currently Minister of Tourism
in Panama.
Salsa Concept photo art
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